Parents are well and truly over their precious first born (PFB) hang ups when it comes to the products they use on their second child.
Research by MyVoucherCodes.co.uk, finds that 47 per cent of parents buy more value brands for their second child than their first.
Most of these said it was simply to save money.
Value baby grows were purchased by 28 per cent of parents for their second child.
And value baby care products including nappies, wet wipes and even food increased in popularity with child number two.
Parents had also put back clothes and toys belonging to their first child for the second child to make use of too.