The Pen That Lost His Lid – Free New Storybook as part of The Chokeables Campaign
A popular and effective ad campaign by St John Ambulance has now been credited with saving at least 36 children.
The viral The Chokeables campaign, is a 40 second ad that quickly and effectively demonstrates how to save a choking baby. Around 30m people are believed to have see it.
Now a new picture book Illustrated by Jessie Ford, has been released, aimed at parents with children aged 3 – 7 years.
The Pen That Lost His Lid can be downloaded for free from the St John Ambulance website.
www.sja.org.uk/pen-lid