{"id":14270,"date":"2011-08-22T10:36:13","date_gmt":"2011-08-22T09:36:13","guid":{"rendered":"http:\/\/chopsybaby.com\/magazine\/?p=14270"},"modified":"2019-09-15T08:44:48","modified_gmt":"2019-09-15T07:44:48","slug":"mums-need-to-know-how-to-breastfeed-not-why","status":"publish","type":"post","link":"https:\/\/chopsybaby.com\/magazine\/mums-need-to-know-how-to-breastfeed-not-why\/","title":{"rendered":"Mums need to know how to breastfeed\u2013 not why!"},"content":{"rendered":"<p>Whilst government advice says \u2018Breast is Best\u2019 and mums should aim to breastfeed their babies exclusively until 6 months of age, the reality is very far from this.\u00a0 According to the available UK statistics, less than half of mothers are still exclusively breastfeeding their babies just one week after giving birth, and only 21% are still feeding exclusively at 6 weeks.<\/p>\n<p>Most mums get the message that \u2018breast is best\u2019, what they don\u2019t always get is much information on \u2018how\u2019 to breastfeed successfully. With this week being World Breastfeeding Week, it\u2019s the perfect time to remind mums-to-be that the Boy Scout approach of \u2018Be Prepared\u2019 is a sensible one to apply to breastfeeding their new baby.<\/p>\n<p>Baby products company, Bibs and Stuff, who is working with \u2018breastfeeding guru to the stars\u2019, Clare Byam-Cook, champions breastfeeding awareness with a slightly different message.\u00a0 \u201cWith the lack of government support on this subject, we\u2019d like to take the opportunity to get across some practical tips and advice for the best possible chance to breastfeed successfully whether at home or in public, comfortably, discreetly and perhaps importantly to many mums today, with a little bit of style too!\u201d says a spokesperson for the company.<\/p>\n<p>According to Mrs Byam-Cook, many midwives attend a three day intensive breastfeeding course where they are taught breastfeeding techniques with the help of a doll and a balloon or even a knitted prop, and without any contact with a real baby or breast!\u00a0 Without properly mastering the latching on technique, mums often feel excruciating pain having rapidly developed cracked or sore nipples and engorged breasts, and many go on to develop mastitis requiring medical treatment in the form of antibiotics.\u00a0 No wonder then that more than half have either not even tried or swiftly given up and resorted to the bottle after just one week.<\/p>\n<p>Many experts it seems, do not like to tell mums all about the potential problems they might experience, as they fear it will put off mothers from even trying to breastfeed.\u00a0 \u201cI totally disagree with this notion\u201d says Clare; \u201cIt\u2019s only by preparing mothers fully to know about the possible difficulties that they could encounter and what might help them if they do, that they are well prepared and able to cope if they do end up having problems.\u201d\u00a0 Clare continues; all too often I get calls from desperate mums who have come out of hospital, find they get engorged breasts, and their baby can\u2019t latch on and they simply don\u2019t know what to do\u201d if these mothers knew in advance that this might happen they would be fully prepared with any equipment such as a breast pump that would help resolve the problem.\u201d<\/p>\n<p>Bibs and Stuff, with the help of Clare, have decided to pull together some alternative information and advice, in the hope that more mums will be encouraged to have a go at breastfeeding, and be successful in their perseverance too!<\/p>\n<p>Technique is one of the most important factors when it comes to establishing successful breastfeeding according to Mrs Byam-Cook who always recommends mums use a pillow to help position the baby correctly.\u00a0 It\u2019s a simple tip that Clare says can make all the difference for correct positioning and encouraging baby to latch on properly from the word go and feed properly, meaning happy baby and mum!<\/p>\n<p><a href=\"http:\/\/chopsybaby.com\/magazine\/wp-content\/uploads\/2011\/08\/fe.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14271\" title=\"fe\" src=\"http:\/\/chopsybaby.com\/magazine\/wp-content\/uploads\/2011\/08\/fe.jpg\" alt=\"\" width=\"300\" height=\"285\" \/><\/a><\/p>\n<p>The animal shaped Floppeze Pillow is an invaluable support for mums while breastfeeding and is the one that Clare recommends in all her Breast Feeding demonstrations. Having helped celebrities including Helena Bonham Carter and \u2018Kates\u2019 Winslet and Beckinsale to successfully breastfeed, every mum can get Clare\u2019s help through her book \u2018What to expect when you\u2019re breastfeeding\u2026 and what if you can\u2019t?\u2019 or\u00a0 DVD \u2018Breastfeeding Without Tears\u2019.<\/p>\n<p>Another barrier to breastfeeding is when mum is away from the comfort of her own home, and finding she needs to feed in public.\u00a0 With celebrities such as Denise van Outen citing this as an understandable reason not to continue with breastfeeding, there are some great products available for giving the less confident mum her privacy.<\/p>\n<p>Speaking about breastfeeding awareness amongst new mums, Debbie Grant, from Bibs and Stuff said: \u201cWe truly believe that some tips from Clare Byam-Cook and a little help from a few essential breastfeeding items can make all the difference between success and failure to keep mums happily breastfeeding for as long as they wish\u201d<\/p>\n<p>For stockist details visit <span style=\"color: #0000ff;\"><span style=\"color: #0000ff;\">www.bibsandstuff.com<\/span><\/span> or call Bibs and Stuff on 01293 774924.<\/p>\n<p>Floppeze Pillow: retails at \u00a330<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whilst government advice says \u2018Breast is Best\u2019 and mums should aim to breastfeed their babies exclusively until 6 months of<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[6],"tags":[],"class_list":["post-14270","post","type-post","status-publish","format-standard","hentry","category-bristol-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mums need to know how to breastfeed\u2013 not why! 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