{"id":22261,"date":"2014-03-12T12:58:56","date_gmt":"2014-03-12T12:58:56","guid":{"rendered":"http:\/\/chopsybaby.com\/magazine\/?p=22261"},"modified":"2018-07-02T13:54:39","modified_gmt":"2018-07-02T12:54:39","slug":"george-at-asda-launches-special-range-for-premature-babies","status":"publish","type":"post","link":"https:\/\/chopsybaby.com\/magazine\/george-at-asda-launches-special-range-for-premature-babies\/","title":{"rendered":"George at Asda launches special range for premature babies"},"content":{"rendered":"<p>The first supermarket range of premature baby clothes has just been launched by George at Asda.<\/p>\n<p>Working in partnership with Tommy&#8217;s, the store is aiming to help the 90 per cent of parents who find there is a lack of easily available premature baby clothing.<\/p>\n<p>The practicalities of dealing with the medical equipment early babies need also worries 55 per cent of parents. Designers have taken these worries into considers, by adding flat open-out features, extra poppers and irritation free seams.<\/p>\n<p><a href=\"http:\/\/chopsybaby.com\/magazine\/wp-content\/uploads\/2014\/03\/George-premature-alongside-newborn-size1212221321.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22264\" alt=\"George premature alongside newborn size\" src=\"http:\/\/chopsybaby.com\/magazine\/wp-content\/uploads\/2014\/03\/George-premature-alongside-newborn-size1212221321.jpg\" width=\"400\" height=\"540\" srcset=\"https:\/\/chopsybaby.com\/magazine\/wp-content\/uploads\/2014\/03\/George-premature-alongside-newborn-size1212221321.jpg 400w, https:\/\/chopsybaby.com\/magazine\/wp-content\/uploads\/2014\/03\/George-premature-alongside-newborn-size1212221321-222x300.jpg 222w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p>Spokesperson for George at Asda, Fiona Lambert said:\u00a0\u201cWhen we first visited St. Thomas\u2019 hospital to speak to midwives and hold focus groups it became clear quite quickly that parents of premature babies struggle to find suitable and affordable clothing. Our new range is full of beautiful designs and has been specifically created around the needs of premature babies so parents can rest assured that they are giving their baby the very best from a brand they trust.\u201d<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/chopsybaby.com\/magazine\/wp-content\/uploads\/2014\/03\/George-premature-baby-bodysuit-to-scale1212221321.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22265\" alt=\"George premature baby bodysuit to scale\" src=\"http:\/\/chopsybaby.com\/magazine\/wp-content\/uploads\/2014\/03\/George-premature-baby-bodysuit-to-scale1212221321.jpg\" width=\"400\" height=\"282\" srcset=\"https:\/\/chopsybaby.com\/magazine\/wp-content\/uploads\/2014\/03\/George-premature-baby-bodysuit-to-scale1212221321.jpg 400w, https:\/\/chopsybaby.com\/magazine\/wp-content\/uploads\/2014\/03\/George-premature-baby-bodysuit-to-scale1212221321-300x211.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p>The new range of clothing will be suitable for babies who are born weighing from just 1lb. The range will be stocked in 70 Asda stores across the UK.<\/p>\n<p>Around 8 per cent &#8211; 60,000 &#8211; of non-multiple births in the UK are premature deliveries.<\/p>\n<p>Asda will be donating 10 per cent from the sale of each garment to Tommies, enabling them to continue their research and support for families with premature babies.<\/p>\n<p>The range will start at \u00a35 for three body suits.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first supermarket range of premature baby clothes has just been launched by George at Asda. Working in partnership with<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[6],"tags":[],"class_list":["post-22261","post","type-post","status-publish","format-standard","hentry","category-bristol-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>George at Asda launches special range for premature babies - Bristol News From Chopsy Bristol<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chopsybaby.com\/magazine\/george-at-asda-launches-special-range-for-premature-babies\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"George at Asda launches special range for premature babies - Bristol News From Chopsy Bristol\" \/>\n<meta property=\"og:description\" content=\"The first supermarket range of premature baby clothes has just been launched by George at Asda. 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