{"id":33074,"date":"2018-03-08T12:20:48","date_gmt":"2018-03-08T12:20:48","guid":{"rendered":"http:\/\/chopsybaby.com\/magazine\/?p=33074"},"modified":"2018-09-10T12:11:24","modified_gmt":"2018-09-10T11:11:24","slug":"product-advertising-leaves-mums-feeling-the-pressure-to-be-perfect","status":"publish","type":"post","link":"https:\/\/chopsybaby.com\/magazine\/product-advertising-leaves-mums-feeling-the-pressure-to-be-perfect\/","title":{"rendered":"Product Advertising Leaves Mums Feeling the Pressure to be Perfect"},"content":{"rendered":"<p>Product advertising is leaving parents feeling the pressure to be perfect, as research finds the UK&#8217;s childraisers are taking umbrage at the portrayal of unrealistic scenarios.<\/p>\n<p>According to findings from Mintel, 73 per cent of mums think that adverts make parenting look a doddle compared to the reality.<\/p>\n<p>Added to this is the irritation caused by gender stereotyping.<\/p>\n<p>A 67 per cent of dads said they felt fed up that ads still rely on dated cliches, whilst 50 per cent were annoyed that they also gave the impression they are useless at dealing with practical issues caused by looking after children.<\/p>\n<p>Senior Consumer Lifestyles Analyst at Mintel, Jack Duckett said: \u201cWhile the advertising industry is working hard to move away from gender stereotypes, it is clear that many parents still find that the representation of mums and dads in advertising is out of sync with reality. With many mothers today more likely to return to work than any previous generation, depictions of housewives are starting to feel old-fashioned and irrelevant.<\/p>\n<p>\u201cGiven the challenges parents face today, overly rosy campaigns can exacerbate worries that they are not doing a good enough job. While brands shouldn\u2019t move away from focusing on good parenting in their campaigns, a more realistic approach that also reflects the difficulties of being a mum or a dad could help engage with today\u2019s parents.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>More from Chopsy Baby<\/strong><br \/>\n<strong>Subscribe<\/strong>\u00a0on YouTube:\u00a0<a href=\"https:\/\/www.youtube.com\/user\/chopsybaby\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/user\/chopsybaby\/<\/a><br \/>\n<strong>Follow<\/strong>\u00a0us on Twitter\u00a0<a href=\"http:\/\/www.twitter.com\/chopsy_baby\" target=\"_blank\" rel=\"noopener\">http:\/\/www.twitter.com\/chopsy_baby<\/a><br \/>\n<strong>Like<\/strong>\u00a0us on Facebook at\u00a0<a href=\"http:\/\/www.facebook.com\/chopsybristol\" target=\"_blank\" rel=\"noopener\">http:\/\/www.facebook.com\/chopsybristol<\/a><br \/>\n<strong>Follow<\/strong>\u00a0us on Instagram\u00a0https:\/\/www.instagram.com\/chopsybaby\/<br \/>\n<strong>Like<\/strong>\u00a0our Sensory Space ideas on Facebook at\u00a0<a href=\"http:\/\/www.facebook.com\/sensoryspace\" target=\"_blank\" rel=\"noopener\">http:\/\/www.facebook.com\/sensoryspace<\/a><br \/>\n<strong>Go Home<\/strong>\u00a0<a href=\"http:\/\/www.chopsybaby.com\/\">http:\/\/www.chopsybaby.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product advertising is leaving parents feeling the pressure to be perfect, as research finds the UK&#8217;s childraisers are taking umbrage<\/p>\n","protected":false},"author":16,"featured_media":31228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[6],"tags":[],"class_list":["post-33074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bristol-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Advertising Leaves Mums Feeling the Pressure to be Perfect - Bristol News From Chopsy Bristol<\/title>\n<meta name=\"description\" content=\"Mintel&#039;s Marketing To Parents research finds that mums are fed up with adverts making parenting look easy. Mums and dads are also fed up with gender stereotying in adverts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chopsybaby.com\/magazine\/product-advertising-leaves-mums-feeling-the-pressure-to-be-perfect\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Advertising Leaves Mums Feeling the Pressure to be Perfect - Bristol News From Chopsy Bristol\" \/>\n<meta property=\"og:description\" content=\"Mintel&#039;s Marketing To Parents research finds that mums are fed up with adverts making parenting look easy. 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