{"id":4789,"date":"2009-10-02T08:33:19","date_gmt":"2009-10-02T08:33:19","guid":{"rendered":"http:\/\/chopsybaby.com\/mag\/?p=4789"},"modified":"2018-07-02T13:56:54","modified_gmt":"2018-07-02T12:56:54","slug":"working-from-home-some-truths-from-mums-and-business-women","status":"publish","type":"post","link":"https:\/\/chopsybaby.com\/magazine\/working-from-home-some-truths-from-mums-and-business-women\/","title":{"rendered":"'Working from Home' some truths from mums and business women"},"content":{"rendered":"

By Suzanne Borrell, with expert input from Sam Mackley<\/strong><\/p>\n

Working for yourself – having it all or having a breakdown? A few \u2018Working from Home\u2019 Truths from the founder of the BabyExpo<\/strong> baby show event.<\/p>\n

Combining motherhood and maintaining a career can be a very tricky business. You\u2019re sometimes damned if you do and damned if you don\u2019t and in my weaker moments I sometimes ask whether previous generations had it right \u2013 our mothers often gave up work upon marriage or childbirth and only ventured back many years later. Opportunities were dramatically reduced no question, but so were many of the pressures.<\/p>\n

Launching your own venture is one of the most exciting and exhilarating experiences and can be the perfect antidote to many months at home with a little one<\/h2>\n

I was made redundant during my first pregnancy but having watched female colleagues who came back part-time\u00a0 passed over for promotion, disregarded by management and resented by team members for leaving \u2018early\u2019 to collect their little ones or being off work \u2018again\u2019 with a sick baby I decided to take the plunge and work for myself. Having experienced at first hand the gap in the market for professionally run, affordable and successful Regional babyshows I launched BabyExpo \u2013 a baby show to cater for the family-focussed Southern Counties. Fully flexible hours, no boss breathing down my neck, no \u2018office politics\u2019 and time to invest both in the family and the burgeoning empire seemed on paper, perfect……<\/p>\n

The reality however is that working for yourself, from home especially, brings enormous challenges and pressures (as well as benefits). It\u2019s not easy and it\u2019s not for everyone.<\/p>\n

The Benefits <\/strong><\/h2>\n

Launching your own venture is one of the most exciting and exhilarating experiences and can be the perfect antidote to many months at home with a little one. You have the \u2018hunger\u2019 and time away from work may have given you the opportunity to realise what is important to you and also where your skills and strengths lie.<\/p>\n

Freedom<\/strong> \u2013 If you are successful, you will be forever liberated from the stresses and limitations of being someone else\u2019s wage slave\u00a0 (on the other hand, your days of spending an hour playing Patience and checking e-Bay on your computer while the boss is in a meeting, are well and truly over…)<\/p>\n

Flexibility<\/strong> – You can take time out when you want to accommodate holidays, child sickness and other family demands.<\/p>\n

Self-worth<\/strong> <\/strong>– Nothing can beat the sense of achievement or satisfaction of building your own business.
\nIt\u2019s all new and exciting! Even filling in a VAT return is marginally more interesting than the contents of the third poopy nappy of the day (usually…)<\/p>\n

Every day is guaranteed to be different and interesting. There is no danger of being bored with new people to meet and doors opening.<\/p>\n

Personally, I experienced a new appreciation for my husband and children, both for affording me the opportunity and for supporting me through the \u2018darker\u2019 days.<\/p>\n

Challenges<\/strong><\/h2>\n

Money<\/strong> \u2013 Suddenly there\u2019s no regular pay cheque and set up costs can be very high.
\nGuilt \u2013 oh the guilt…..surely, starting a business is the worst thing to do with small children who need your time and attention.<\/p>\n

Jack of all Trades<\/strong> – It\u2019s all you! Unless you plan on employing a team, you have to be all things to all people. The learning curve is steep and lengthy and you don\u2019t yet know what you don\u2019t know.<\/p>\n

Loneliness<\/strong> \u2013 You will doubtless miss the camaraderie of the work environment, nipping down the pub or just the chance to bounce ideas of colleagues. Without the usual \u2018office\u2019 support structure you can spend a lot of time wondering if you should be doing things differently or could be doing them better.<\/p>\n

Keeping a lid on it<\/strong>! Your empire is not the \u2018be all and end all\u2019 and learning to switch off is very hard.\u00a0 Keeping work stuff out of the family domain is essential to help you wind down and avoid irritating your partner and children. This also ensures little darlings can\u2019t take a crayon to your completed VAT return!<\/p>\n

Time Management<\/strong> – Unless you have really robust childcare and a marvellous partner (and even if you do) you will still find yourself working at stupid hours to get things done. Then it stops being fun and can be the stuff of nervy breakdowns.<\/p>\n

Addressing your weaknesses<\/strong> \u2013 Without a \u2018boss\u2019, the temptation can be to focus just on the stuff you love doing\/are good at and let the less interesting stuff slide.<\/p>\n

Multi-tasking<\/strong> – If you think life is a juggling act now, wait until you have your own business!<\/p>\n

So if it\u2019s for you \u2013 where do you start?<\/strong>
\nWhen I launched \u2018BabyExpo\u2019<\/strong> baby show it was as a reaction to my experience as a mum, as a consumer. My initial research \u2013 all be it carried out quite unscientifically via NCT groups, friends and random mums supported my gut feeling that there was a demand for a major event for parents and parents-to-be in this part of the UK and this gave me the confidence to proceed.<\/p>\n

Do your research therefore<\/strong> – talk, ask questions and seek opinions whenever the opportunity arises (even at the risk of becoming increasingly dull to all those who don\u2019t share your enthusiasm \u2013 I swiftly became a \u2018Babyshow bore\u2019)! Spend time defining your USP and ensure there is a market for your business and that you can meet your competitors head on. As the Dragon\u2019s Den experts advised to one of our exhibitors recently \u2018just because there\u2019s a gap in the market, it doesn\u2019t mean there\u2019s a market for the gap\u2019.<\/p>\n

Seek help<\/strong> – There are some great websites out there. Network at every opportunity and seek out similar souls \u2013 I benefited from enormous support, advice and friendship from other business mums, \u2018Twitter\u2019 and the \u2018Mums in Biz\u2019 seminars are a great way to start this process. Swap skills where you can to keep your costs down, accept offers of help and don\u2019t be afraid to ask for favours. Be prepared however to spend on necessary professional advice, i.e. financial, IT and legal to avoid costly errors down the line.<\/p>\n

Aim high, believe in yourself, be tough and don\u2019t take any cr*p ! <\/strong>Go straight to the top when approaching new business contacts but make sure you have the necessary back-up – employ an agency to answer your phone when necessary, ensure your childcare is reliable and invest in professional-looking business cards and website. Shop around and make sure you are treated with the respect you deserve or go elsewhere. My first \u2018business banking\u2019 encounter was with Barclays in Hove \u2013 on the morning of the appointment the manager cancelled saying I was not sufficiently \u2018prepared\u2019 to make the meeting worthwhile. I had everything ready and had organised extra childcare so needless to say, they lost my business at that moment (and I had been banking with them since the age of 9 !)<\/p>\n

In summary…..<\/strong><\/p>\n

I was very fortunate to find a great team to work alongside me as part of the 08 event and that was just as well.\u00a0 BabyExpo really took off, surpassing my expectations both in terms of exhibiting companies, visitors and workload (!) and we are really looking forward very much to building on these foundations for the next show in June 2010.<\/p>\n

It\u2019s a rollercoaster ride however… Be prepared for the fact that your business might not succeed and decide, with your partner if necessary, on the amount of money you are prepared to invest\/loose. That may sound negative but you need to be realistic.<\/p>\n

Aim high, believe in yourself,
\nbe tough and don\u2019t take any cr*p
\n<\/strong><\/h2>\n

Don\u2019t be afraid to walk away if it\u2019s not for you or it doesn\u2019t work \u2013 flogging a dead horse serves no purpose but the knowledge and experience gained are never wasted. I possibly learned more in one year than in the rest of my professional career put together but also I learned so much about myself and what is important to me. The only way to grow is to learn from your mistakes and keep improving!<\/p>\n

Finally, try to keep a sense of perspective and be kind to yourself when going it alone. At one stage I felt guilty doing anything that wasn\u2019t work, shopping, a trip to the hairdressers, even stopping to eat and the stress just built up. Be proud of yourself and your achievements and remember what Mark Twain said \u2018years from now you will be more disappointed by the things you did not do\u2026than by the ones you did\u2019<\/em>. \u00a0Good Luck !
\n<\/strong><\/p>\n

MumsClub member and business woman Suzanne Borrell<\/strong> is the director of SMB Events<\/strong>, an exhibition and event-management company based in the South East of England.<\/p>\n

Suzanne is organising the Baby Expo<\/strong> show, a baby show attracting thousands of visitors across the South East and Southern Counties. Exhibitors showcase all kinds of products for the pregnancy, birth and early years markets. There is also plenty of entertainment for little ones and the opportunities to get expert advice from healthcare professionals.<\/p>\n

http:\/\/www.brightonbabyexpo.co.uk\/baby-show<\/p>\n

Sam Mackley<\/strong> is the founder of MummyLooksFab.co.uk<\/strong>, a website selling stylish maternity, breastfeeding wear and some really beautiful nursing dresses.\u00a0 Sam set up her business after the birth of her first baby when she struggled to find good designs for breastfeeding mothers on the high street.<\/p>\n

www.mummylooksfab.co.uk<\/p>\n","protected":false},"excerpt":{"rendered":"

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