Asda attacks WH Smith “rip off” back to school prices

Supermarket Asda has launched a stinging attack on high street store WH Smith today, branding their stationery prices a “rip-off”.

The supermarket’s own price comparison found their own products more than 50 per cent cheaper than similar products carried by WH Smith.

Asda spokesperson David Walker said: “We are amazed at the difference in price between our back-to-school essentials and those offered by W H Smith. With household budgets under intense pressure it is essential that shoppers are able to buy affordable supplies for the children before they head back to school.”