Sporticus joins fight to inspire children to eat healthily

Children’s TV character Sportacus, is joining forces with Change4Life, to inspire children to eat healthily.

The LazyTown character has been voted the most healthy children’s character on TV, known for his fitness and love of fruit and veg called ‘Sports Candy’

The partnership is aiming to encourage children between the ages of two and five to be more active and ditch the junk food.

Creator and star of LazyTown, Magnus Scheving said: “I’m delighted to be working with Change4Life in targeting children aged two to five years old. I believe that the blueprint for becoming a healthy, fit adult is set at this age and it is the reason why campaigns like this are so important.

“It’s encouraging to see the Government reaching out to the under fives where they can make such a positive difference.”

A 3,600 Sure Start Children’s Centres will be receiving a Change4Life activity pack featuring LazyTown fun ideas, activities, recipes and a sticker wall chart.

Public Health Minister Anne Milton said:“Eating well and being active is crucial, especially at an early age.

“Sportacus is a great role model for children and exactly what we need to get young children and their parents being healthy and being active.”