Free Coca-Cola drinks for designated drivers

Designated drivers will be able to take part in a reward system allowing them free Coca-Cola at more than 8,000 venues this Christmas.

This year’s THINK! Christmas drink drive campaign has launched reminding drivers of the consequences of a drink drive conviction.

THINK! have also teamed up with Coca-Cola’s Designated Driver campaign to offer drivers across the country free soft drinks at participating venues.

 Drivers will be able to search for places offering the system  using the Coca-Cola ‘Pub Finder’ tool, either online or via their smart phones.

Road Safety Minister Mike Penning said: “The number of drink drive deaths has fallen by more than 75% since 1979, but drink driving is still devastating lives with around 250 people killed in collisions where a driver was over the limit last year.

“Our THINK! campaign makes it clear that drivers who get behind the wheel over the limit risk losing their licence as well as facing a fine and even a prison sentence.”

Designated drivers should ask at the bar about how to take advantage of the buy one, get one free offer on Coca-Cola or Diet Coke at participating venues from 09 December 2011.