Oi men! Do be brief and clean the oven

Men are complaining about a TV advert, which they claim is politically incorrect.

The advert for Oven Pride oven cleaner features a man being forced to clean the oven by his long-suffering wife.

It has so far received 1000 complaints to the Advertising Standards Authority.

Matt Stockdale of Home Pride said: “The advert simply portrays a typical couple who live together.“The reality is that while some do, many male partners don’t pull their weight at home and this advert simple portrays that. Most women have a much more balanced view of life and see this advert as it was intended – tongue in cheek.

“Whilst we can’t please everyone, and certainly not all of the men who have complained, of course no offence was ever intended.”