Mummy Blogs influence family shopping

Those ‘Mummy Blogs’ that have spread across the internet are starting to have real influence when it comes to family shopping.

Research carried out by Tots100, a community of parent bloggers, examined the opinions of 850 members in a survey.

Findings showed that 93 per cent of women research products online before buying something.

And 50 per cent of women have have purchased something based on a parent blog recommendation.

Founder of Tots100, Sally Whittle said: “The results suggest that blogging is becoming an increasingly important source of income for many families, and it’s the perfect time for brands to build relationships with parent bloggers. However, brands and PR professionals must invest time and effort in to these relationships to reap the rewards.”