Which? online tool to help women make maternity care choices

Trusted brand Which? have worked with BabyCentre, to create an online tool for pregnant women.

The tool, which pulls information from the Which? Birth Choice website, will help women in the UK make decisions on their maternity care and deliver the user personalised options.

Managing Editor at BabyCentre, Sarah Barrett said: “Our philosophy at BabyCentre is very much in tune with Which? – we also want to provide unbiased, genuine, advice which parents can then use to make informed choices. The lead up to labour can be a very worrying time so the fact that all the information you need is one place will make the decision so much easier and less stressful for Mums.”