New digital signs for Bristol motorway

Drivers in the South West will be seeing some new motorway signs from next week.

The Highways Agency is changing the display on more than 100 overhead electronic signs in the Bristol, Swindon and Gloucester area.

The new signs will show pictures as well as words. The designs of the pictures will be based on familiar road signs such as accident, queues, ice and high winds.

Highways Agency Traffic Operations Director Derek Turner said: “We are now upgrading these latest generation signs with pictograms to get helpful and up-to-date information out to drivers. The programme is starting in the South West and will be rolled out to other areas of the country during the year.”

The signs will go live from Monday 18th of May. No new equipments is being installed and there will be no lane closures required for the work

The message signs can be set automatically when detecting slow moving traffic, or set by an operator at one of the Highway Agency’s control centres.