Stop! Are you accidentally harming your kitten?

The month of May is kitten season, the time when most kittens are at an age suitable for homing, and adverts appear everywhere looking for those loving owners.
Thanks in part to the pester power of children, kittens are popular additions to the family. Their independence makes them ideal for busy families, and popping a cat flap in the wall or door means you don’t even have to come home to walk them.
Despite this, kittens do need care, love and owners with a basic knowledge in pet care essential to their health and well being. The onus is again on mum to cook, clean, and deliver some basic rudimentary veterinary skills.
It appears in the majority of cases, kittens are not being cared for properly with many missing out on essential nutrients because owners are not giving them the correct food.
According to a new report from Whiskas Kitten, a massive 69 per cent of owners are feeding their kittens the wrong food for their age group. New mums are bombarded with guides and advice on how to feed a new baby. When it comes to pets, it appears that owners are leaving the needs of their tiny cat to chance and grabbing whatever is on special at the supermarket.
To help owners understand their new pet’s needs, Whiskas have developed a new online kitten programme dedicated specifically for owners with new kittens.
The website includes educational content about kitten care, information about health, grooming, diet, safety, and how to kitten proof your home.
This website is essential for all kitten owners, and those who are considering taking one on.
Whiskas Kitten spokeswoman, Helen Amos, said: “Kittens have such special dietary needs and need to be fed kitten food until they are fully grown at 12 months old.”
“Kitten food is much more digestible for little tummies; it also contains all the nutrients needed for growth and general health. This is why we’re encouraging owners to feed their kittens the right food at the right time for optimum well-being and development.”
For more information, visit: http://www.whiskas.co.uk
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