Stay at home mums head back to work

The economic cash crisis is forcing 70 per cent of UK stay-at-home mums (SAHM) back into work sooner than they expected.

A study of more than 1000 SAHMs, funded by Avon Cosmetics, also found that there just aren’t enough flexible employment options for these mums who are looking to return.

Parents are worried about how best to fit a job around their children, with 51 per cent concerned about practical aspects such as dropping off and picking up their children from school.

A cash flow problem, the recession and the prospect of their partner’s potential redundancy were all reasons given as to why mums were heading back to work before they were ready to.

President of Avon UK, Anna Segatti said: “The main obstacles women foresee focus on finding flexible work, with over half the mums we spoke to worried about managing the school run, kids’ sick days and of course school holiday schedules. The cost of childcare also presents concerns for mums, with over half the mums worried that the cost of childcare will not leave enough money to cover household costs.”

Avon is now targeting these women as part of a recruitment drive to bring flexible self-employed opportunities to those who could benefit from it.

For more information about the Avon Representative opportunity visit: www.avonshop.co.uk