Mums to go organic despite money worries

Government attempts to make new mothers focus on breastfeeding their babies is failing as mums are more worried about money concerns.

Research undertaken on behalf of The Organic Milk Cooperative, found that 37 per cent of mums-to-be were worried about the financial burden of babies.

“It is a shame that the current economic climate is such that financial issues weigh more heavily on mothers’ minds than a healthy diet, especially when the health and well-being of their unborn child is of foremost importance to them. This shouldn’t be an issue at this crucial life-stage,” says Gill Crane, spokesman for OMSCo.

Despite this, 90 per cent of pregnant mothers said they intended to opt for more expensive organic food and milk for their baby, to avoid consumption of chemicals.

Gill adds: “It appears that almost everyone believes that organic food is better for both mother and baby and there is a real commitment to going organic whenever possible. But we need to do more to make consumers aware that it needn’t be expensive. We found that more than nine out of 10 (92%) of the women we interviewed overestimated the price difference between non-organic and organic milk.”