Parents dread supermarket temper tantrums

It must come as a relief to any parent whose child has had a major meltdown in the supermarket to find out that we are not alone.

Whilst our little darling hurls packets of mushrooms, spins on the floor and rampages up the aisle, we are the one in four parents who are completely embarrassed by our child’s behaviour.

And as a security guard joins in the hunt, following the sound of screaming from frozen food to clothing, rest assured, yes, there is a further 12 per cent perched on their supermarket ivory tower judging us with that smug ‘get out of this one misses’ look.

Going food shopping was the biggest flashpoint for children, with 42 per cent of parents dreading the trip.

The survey by MyVoucherCodes.co.uk, also found parents hated long car journeys, going to the cinema, restaurants and of course, high street shopping.