Chopsy Baby is reviewing… Moshi Magazine – Moshi Monsters

Chopsy Baby Says: “Innocent fun for children.”

Rating: 8/10

The Moshi Monsters magazine – Moshi Magazine – has just been ranked the best-selling children’s magazine in the UK. This is an impressive feat considering it is just celebrating its first anniversary.

According to February’s ABC figures, the magazine – with a circulation of 162,838 – ranks at number 38 in the ABC  Top 100 Magazines. This makes it  even more popular than The Spectator, Vogue and Elle UK.

But what are Moshi Monsters?
Moshi Monsters is a free online game for children. Basically, children adopt a monster and look after it. With parental permission, children can join a community where they solve puzzle games and earn virtual rewards called Rox. The Rox can be spent on virtual items such as food or treats for their monster.

Half of all children in the UK aged between 6 and 12 years of age have now adopted a Moshi Monster online. There are 16 million users in the UK and 60 million registered users worldwide.

The leap from cyberspace to newsagents’ stand now sees children in the real world experiencing Moshi Monsters, with trading cards being touted around playgrounds.

The 52 page magazine itself features comic strips, competitions, puzzles and plenty of user generated content.

To really get your head around the appeal of Moshi Monsters, you need to be around the age of six to seven years of age.

The magazine is a good idea – not only for the profits it generate the owners – but those children who are not allowed to use the internet at home can take part in the monster fun too.

The glossy mag is produced to a high standard and packed full of content. Something you really want for a £2.99 price tag. For parents, it looks like a visual explosion in E numbers, but there are loads of puzzle activities, a large craft project and simple recipe alongside the nonsense.

The magazine brings the virtual and real life together, an interactive multimedia experience that will only expand across more areas of life as your children grow.

For parents they may be irritating, but for children they are good clean fun. There are no sky-high hemlines or pouty beauties. That alone makes Moshi Monsters a real winner for this vulnerable age.

Available at high street retailers and newsagents nationwide
£2.99
www.moshimag.com