Get a 50 per cent discount on books your children have read at the Early Learning Centre

The Early Learning Centre launched The Great Book Exchange earlier this month.

The aim of the campaign is to encourage parents to bring in books their children have outgrown to be redistributed to local children and charities.

In return parents will be able to buy new books instore for their children with a 50 per cent discount voucher.

To take part:

Go to a participating ELC or Mothercare with an ELC shop-in-shop.

Bring in up to ten of your children’s old books.

Receive a 50% discount voucher to spend on books in store.

The campaign ends on 31 January 2012.

To find out more about The Great Book Exchange, visit:  www.elc.co.uk