Recession busted through food bill

Mums have been obsessing over the weekly food bill to get them through the recession.

Whilst 72 per cent of parents have increased their time comparing food prices, 96 per cent have adopted new shopping habits to reduce the weekly food bill by stopping impulse buys and comparing cost per gram.

It’s not just supermarket shopping where changes are being made. Mums have stopped take-aways, cut out  deserts and even  introduced cheaper vegetarian menus.

The research came from  Dalepak, who noticed a sudden surge in the consumption of their vegetarian food.