Hard hitting campaign aims to reduce speed

A new campaign featuring a man haunted by images of a child he has killed is aiming to make UK drivers slow down.

Think about the consequences of speeding is the message behind the £1.4m Think! Campaign from the Department for Transport.

In 2008, 600 people were killed in accidents as a result of someone driving too fast.

Road Safety Minister, Paul Clark said: “This campaign highlights the consequences of speeding for the driver involved: what is life like for the driver who kills because they are in a rush to get home and how does that split second decision affect the rest of their life? I hope this campaign will get drivers to kill their speed before it’s too late.”