Children cheating themselves out of breakfast

One in six children are skipping their breakfast but in doing so are cheating themselves out of one of the most important meals of the day.

Independent advisor to the Breakfast Cereal Information Service, Dr Leonard says “Eating breakfast cereals is linked with improved diet quality throughout the day, not least at breakfast time itself. Evidence shows that people who eat breakfast cereals in the mornings tend to choose less fatty food, particularly snacks such as biscuits, cakes and sweets, later on.

“Breakfast cereal consumption is also associated with better cognitive function, academic performance and school behaviour. Research shows that attendance at school breakfast clubs is linked with improved maths grades, while school absence and psychosocial problems are reduced”