Kids in Museums launch the Flexible Family Ticket Guidelines for diverse families

Two adults and two children is the general rule when it comes to buying a family ticket to most tourist attractions.

But parents are becoming fed up with the one size fits all approach.

Now, charity Kids in Museums, who champion getting as many kids into museums as possible, has launched the Flexible Family Ticket Guidelines which three top London attractions are adopting.

Kids in Museums have spoken to more than 500 families and 120 museums and galleries during their research.

Finding that the standard two plus two model was outdated, they set about creating the new flexible ticketing option that The British Museum, the Museum of London and the Imperial War Museum have pledged to introduce.

Single parent families, families with more than two children, those whose grandparents accompanied them on outings were fed up with having to miss out on discounts or pay extra because of their family size.

“Why do different museums think kids become adults at different ages? What really annoys me is that a lot of places count children as adults if they are 12 or over. I think it’s unfair to have to pay adult price for a 12 year old,” one person told Kids in Museums during the research.

The Commercial Report commissioned by the charity, also discovered that museums would generate more income opportunities by introducing the flexible ticket.

They found it would attract families who would not have visited otherwise and would increased sales in the venue.

Kids in Museums Director, Dea Birkett says, “It’s great museums are already seeing the benefits of having a Flexible Family Ticket. As more and more museums introduce them, more and more families will visit. It’s a win-win situation for families and museums.”
For more information, visit: www.kidsinmuseums.org.uk/familyticket