Most parents buy children’s clothes during the supermarket shop

Buying children’s clothes at the local supermarket is the popular choice for parents these days.

From a study of 1,181 parents, 67 per cent of parents said their children’s clothes came from supermarkets.

A 58 per cent of these parents did so for convenience and 32 per cent because it was cheaper.

A total of 59 per cent purchased clothes on the internet, compared to 41 per cent who visited high street stores to do so.

Despite our budget strapped times, just 6 per cent bought clothes from charity shops and only 9 per cent used hand-me-downs from others.

The research, from MyVoucherCodes.co.uk, also found the average spend per child outfit is £21.34.

Chairman of MyVoucherCodes.co.uk, Mark Pearson said: “I wasn’t too surprised to see that convenience is such a large influence on parents when buying clothing for their children. Being a parent is a busy job, so it is hard to resist just picking up everything that you need from one place, like a supermarket; as it can shrink three jobs into one quick and easy one.”