Mothers spend more on clothes for daughters than sons

When it comes to clothes shopping, the gender divide is ever more apparent, despite the movement to shun pink and encourage equal opportunities.

Children are growing up with differences marked out from the start, with research showing mums will spend more on clothes for their daughters than their sons.

Research by Tesco, found that mums spend more than £1,338 on new clothes, accessories and school uniform for girls, which is around £126 less than their sons.

A total of 2,000 parents took part in the study, which found parents were generally happier to shop for girls clothes, but the majority admitted they found clothes shopping for boys a chore.

For special occasions, the average spend for girls is £212, but boys scrape to £170.

Around two thirds of parents also said they found it hard to resist buying clothes for their daughter, compared to just over half of mothers with sons who said they felt the same.

A spokesperson for F&F at Tesco said: ‘’Most parents would like to think they spend an equal amount on their sons and daughters, but it seems that parents find the girlie dresses harder to resist than boyish tops and jeans – giving girls’ wardrobes the edge over their brothers.

‘’Even with school uniforms, parents end up spending more on their daughters than their sons.”