Seven babies and children alive due to The Chokeables First Aid ad

Popular First Aid advert The Chokeables, has already been credited with saving the lives of seven babies and children.

More than 4 million  people viewed the ad in ten days, which went viral due to its quick snappy advice presented with humour.

An additional 20.9 million are also believed to have watched the ad on television.

Seven people contacted St John Ambulance, to tell them that the ad had helped them save a life.

Young children were reported to have choked at a variety of locations on items including: a cracker, a grape, a carrot, a chocolate wrapper, and a tealight candle.

Sue Killen, CEO, said: “It’s wonderful that the public have embraced these characters and taken the technique on board. We’re thrilled that people have been sharing the ad with their family and friends, and the fact that seven children have been saved from choking is just incredible. These stories are living proof that life saving first aid can be quick and easy to learn – and once you know what to do, you have the confidence to take action quickly and potentially save a life.”