Top ten favourite brand characters

It’s all the characters and TV programmes parents love to hate, rolling into the UK top ten most popular children’s interest brands.

Research by the Licensing Industry Merchandisers’ Association (LIMA) looked into what 1250 girls and boys gravitated to on lunch boxes, bags, pencil cases and other pound shop tat.

Sadly, there are no surprises on either of the lists, which also show gender bias alive and well.

Top Ten Toys (Boys)

1. Lego

2. Cars The Movie

3. Thomas & Friends

4. Toy Story

5. Hot Wheels

6. NERF

7. Spider-Man

8. Star Wars

9. Mickey Mouse

10. Playmobil
Top Ten Toys (Girls)

1. Barbie
2. Hello Kitty
3. Lego
4. Peppa Pig
5. Minnie Mouse
6. Lego Friends
7. Disney Princess
8. Monster High
9. My Little Pony
10. Mickey Mouse