BBC Radio Bristol Alive Appeal Aims to Bring Joy to Older People in the South West

BBC Radio Bristol Alive Appeal:

BBC Radio Bristol has joined forces with a local charity to help reduce feelings of loneliness in the lives of older people in the region.

The radio station is working with charity Alive, which works in care homes and day centres to support people with dementia and bring joy back into the lives of people who have become depressed and isolated.

Alive runs special sessions incorporating dance, storytelling and bringing in objects from the past to spark conversation and inject fun back into people’s lives.

The charity also works with local schools to create multigenerational friendships.

The BBC Radio Bristol Alive Appeal aims to raise an initial £50,000 to fund 300 activity sessions in local venues across Bristol, North Somerset, South Gloucestershire and Bath and North East Somerset.

“I’ve been lucky enough to experience a number of “Alive” sessions first-hand and have seen the difference they make to older people in our area,” BBC Radio Bristol Breakfast Show Presenter Emma Britton said as she launched the appeal.

“I’ve been really touched by seeing the huge impact these sessions can have, and I can’t wait to help the charity reach more people. I hope all of our fabulous BBC Radio Bristol listeners get behind the appeal – and the fundraising challenges that I and the other presenters have planned.”

Alive’s Chief Executive, Simon Bernstein, said “Alive are delighted to have been chosen to partner BBC Radio Bristol in this exciting charity appeal. There are some fantastic care settings out there, but with growing financial pressures, overstretched staff and an ageing population, loneliness and isolation are a fact of life for many older people. With the public’s support we hope the BBC Radio Bristol Alive Appeal will bring joy, laughter and meaning back into the lives of many more older people.”

Catch up with the appeal on BBC Radio Bristol on 94.9 FM, 104.6 FM and digital radio.

For more information and to donate, visit: www.bbc.co.uk/aliveappeal

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