Bristol gets cash boost for safety research

 

Bristol will be getting a share of £3.6 million of extra funding towards innovative road safety projects.

 

The grant from the Road Safety Partnership will fund a join project between Bristol City Council and the University of the West of England to evaluate the effectiveness of social marketing targeted towards young drivers in deprived areas.

 

Bristol will receive up to £49,242 and is in addition to the £110 million given to local authorities every year to spend on road safety.

 

Road safety minister Jim Fitzpatrick said: “Britain has some of the safest roads in the world and in 2007 the number of people killed on the roads fell below 3,000 for the first time since records began in 1926.

 

“But if we are to continue to cut this terrible toll we need to find innovative ways to tackle the road safety problems we face. This extra funding will support local authorities using the latest techniques, which in turn will help to spread good practice around the country and make our roads safer for everyone.

 

“I look forward to seeing the results of this exciting project in Bristol.”